Visualized airline competitiveness evaluation based on decision ball model

Journal of Civil Aviation University of China ›› 2020, Vol. 38 ›› Issue (2): 44-50.

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Visualized airline competitiveness evaluation based on decision ball model

LONG Hanliang, CHEN Ye, XU Haiyan

(Collage of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China)

Received:2019-03-28 Revised:2019-06-10 Online:2020-04-25 Published:2020-05-13

Abstract

Abstract: Improving the competitiveness of airlines is the key to build a strong civil aviation country. A competitive evaluation index system is built considering the scale strength, operational capability, service quality and profitability. Decision ball model is applied to conduct dynamic data analyses and visualization for major airlines of the world from 2008 to 2017. Empirical analysis of airlines爷competitiveness shows that service quality and
profitability are typical shortcomings of Chinese airlines. Suggestions about competitiveness promotion are supplied basing on analyses of advanced samples.

Key words: decision ball model, airlines, competitiveness evaluation, evaluation visualization, dynamic evaluation

CLC Number:

F526.3

LONG Hanliang, CHEN Ye, XU Haiyan. Visualized airline competitiveness evaluation based on decision ball model[J]. Journal of Civil Aviation University of China, 2020, 38(2): 44-50.

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