Abstract:

At present,the flight delay phenomena of China are relatively common,the passengers'behavioral and psychological research is an important part of the flight delay research. The existing relatively research is little,and the flight delay passengers'behavior choice after the research has not appeared yet. In order to find the key factors that impact the behaviors of human and according to the survey procedure,four important factors which are whether at passenger'own expense,the travel size,the degree of airline company brand value and flight delay announcement. At the same time,according to the analysis results,the research can give advice to the airline business strategy.

Key words: flight delay, behavior choice, Logit model