关键词: 资产专用性, 关系资本, 机会主义风险, 联盟范围, 联盟稳定性

Abstract:

Based on the analysis of influencial factors of aviation strategic alliance stability,the specific assets invested in the alliance and the relationship capital within the alliance are established as the exogenous latent variables;meanwhile,the potential opportunism riskand the range of alliance are constructed as the endogenous latent variables. Through field research and surveys,structural equation modeling is used to analyze the data,showing that the relationship capital,specific assets and opportunism riskimposed an impact on the range of airline alliance and eventually affected the stability ofairline alliance.

Key words: specific assets, relationship capital, opportunism risk, range of alliance, stability of alliance